We all have great power. We all have great responsibility.
The digital revolution has transformed the world around us. Innovations in themselves are neither positive nor negative; it’s what we do with then that counts. They give people unparalleled freedom… but they also carry some risks that we should be aware of.
Our ambition is to help shape a world where everyone uses digital technologies in a safe and enlightened way, and we have translated this vision into an advertising campaign. The first stage begins with one of life’s key milestones: when children receive their first smartphone. In order to more closely reflect our customers’ real experiences, the message rings true across all of our operating countries.
An international campaign
At Orange, we’re joining forces across the world so that our customers can use and manage their digital services securely, responsibly and confidently.
A brand can no longer just be limited to saying what it will do without actually acting and proving it.Béatrice Mandine, EVP in charge of Communications and Brand
How to calmly tackle all the problems related to digital technology
Staying on the right side of technology
Concretely, how to overcome the risks involved in using technology in the context of family, children, private or professional life. From screen time to the daily habits we can adopt so that private life remains private, without forgetting our initiatives to reduce our carbon footprint… we explore all sides of digital in our digital magazine.
Our overarching aim is to support and advise you in the right things to do so that you can use our digital services in a safe, responsible and reasonable way.